To deliver a memorable experience to our customers, we are reinventing the customer relationship by implementing SalesForce solutions at the heart of CRM. This major cross-business project, co-built with Oney teams, presents several key benefits, including a 360-degree customer vision, personalised products and relationships, and an omni-channel approach. But with a single focus: developing a ‘customer-centric’ approach, in order to create a personalised and seamless experience customer everywhere.